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Combating Agricultural Child Labor Project

15 Agricultural Villages of E.G & W.G.Dist, (2012-13)

         To address child labor issue in agriculture in a comprehensive model by stakeholder sensitization in 15 villages of E.G & W.G., Districts.

in Narsipatnam Division of Visakhapatnam District.

Sl. No.

Name of the Village












China Kondepudi



























Rampa Yerrampalem









  • To Contribute to prevention and eradication of Child labour and migration of Children for labour in 15 villages of 4 mandals in E.G Dist., AP
  • To Ensure effective implementation of policies /Schemes & laws to curb Child labour through Child centered Community vigilance
  • To Strengthen Communities ,Children groups & Civil Societies organizations for designing appropriate Structures , improve delivery system & bring necessary policy directives for Accountability
  • To develop an Enabling environment with Law enforcement agencies &private players in addressing Child labour.
  • To elevate 50% of the child labor in our project areas from child labour and mainstream them.
  • To provide vocational and skill trainings to the child labour during the second year of the project.


Installation of R.O. Water Plants

East Godavari, West Godavari and Khammam Districts.(Supported by Monsanto and GiZ)

         Water is another source which is essential for life. Water sources, a key source of livelihoods and indispensable for human health and sanitation are already scarce in many regions and will further affect by climatic changes. Even though we received a lot of rainfall the percentage of population which has access to safe drinking water is very low. Unequal and availability of potable water affects marginalized groups especially women. In our project area we find women walking 3 to 4 K.M to fetch a pail of water while men has to lose several working hours to bring drinking water to their needs.


  • To promote R.O Water Plants to the needy Villages involving peoples participation.


  • To provide safe drinking water to the general communities freely or at an affordable cost which the community decides.
  • To prevent and control of waterborne diseases.


Community Development Programme

Community Development Programme (Continuation project supported by ITC since 2008…..)

         “Community Development Project” is an initiative of CSR of ITC, Culcutta aimed to develop the villages in and around the factory run by ‘ITC/ABD/ILTD’. The factory process the raw tobacco leaves through “Pressing and Re-drying”. It is an age old factory of started in the year 1942 by ITC, ILTD providing livelihood for thousands of families in around Anaparthy till to-day. The CSR programme was initiated during the year 2003 and JKWS selected an implementing NGO during the year 2005. The Programme named as “Sunhera Kal” JKWS conducted a survey identified 15 villages directly or indirectly which the age old factory has someway or other relation in terms of human resources with the community. Before implementing the programme several surveys and the prominent one is ‘Green Leaf” (a survey undertaken by JKWS) for the needs in respect to the development of the village was conducted during 2008-09. Keeping in mind a comprehensive plan for development, activities were being developed every year. The following broad objectives guide the grass root initiatives of the organization. To promote, develop and implement women developmental activities, and development projects/programmers which seek to organize the poor around vital socio-economic issues. To promote community health programmers and undertakes integrated child development service. To promote self-help, economic development projects including agricultural and irrigation projects for improving food production and to help small and marginal farmers, rural artisans and agricultural laborers by providing them integrated services and facilities for increasing employment, production and income. To organize social action programmers to alienate injustice and inequality among under privileged sections of society.

The broad components of the programme are:

  1. JKWS running 18 supplementary education centers in 18 villages.
  2. Construction of individual sanitary units with the community participation.
  3. Provision of infrastructure to ill-equipped schools.
  4. Women Empowerment by providing financial support to livelihood activities.
  5. Providing computer education to rural youth.
  6. Health awareness and care for the rural villages.

(For more details and photos visit “Community Development Programme” Annual Report 2012- 13.”)

MSK-Social forestry Programme

MSK-Social forestry Programme supported by ITC since 2008……

         It is a huge and complex programme JKWS handling since 2008. It is a CSR initiative of ITC benefiting the tribal and marginalized farmers of East,West and Visakha Districts of A.P by undertaking plantations of Eucalyptus and Causurina for creating pulp-wood base to the paper Industry through community participation. The project involves various components which benefit the growth of the biodiversity of the forests and the tribal farmers.

Plantation details: Along with plantation the below activities has been undertaken to benefit the biodiversity of the region where the project has been undertaken.

Development of Susutainable Agro Forestry.

         Wood & Food Security, the ITC/PSPD developing sustainable Agro forestry Models in both East & West Godavari districts, which & where SF programme is implementing area by the Jana Kalyan Welfare Society, a implementing NGO of Corporate Social Responsibility activities of ITC.

Potential Impact of Agro forestry can include:

  • Improving the productivity and profitability of farm lands especially in the regions of East & West Godavari Districts where mono cropping is a practice and the land is lying idle for the second half of the year.
  • Contributing to the food security by restoring farm soil fertility for food crops.
  • Reducing deforestation and pressure on natural forests by providing pulpwood grown on farm lands.
  • Increasing diversity of farm lands by growing trees along with agriculture crops.
  • Higher carbon sequestration will help in mitigating the global climate change.
  • Reducing poverty through increased production of agro forestry products.

Agro Forestry Model – 2:

         Low Tree Planting Density: Planting 1111 Tree/Ha: Tree spacing calculation = 8.0m + 1.0m/1 (Row) X 1.0m = 9.0 Square meter per tree Number of trees per unit area is = 4,000sq.m/9sq.m = 444 trees per acre Land area allocation is 89% to agriculture crops and only 11% to forestry plantation.

         The JKWS implementing the Agro forestry programme in the year 2011-13, we planted 47.58 acres for 30 farmers in Visakhapatnam district. But survival percentage is above average due to low rains. As per instruction given by the MSK/SF team we implemented two rows model and measurements are 8.0m X 1.0m/2 (Rows) and planted 800 Clonals in one acre.

Casuarina Clonal & Hybrid Seedling Plantations Promotion:

         The JKWS/MSK-SF programme has been implementing the Casuarina Community Clonal/Hybrid Seedling Plantations at Narsipatnam division in Visakhapatnam district. The casuarina clonals produced in the ITC central nursery, Sarapaka, Khammam district and Private Nursery at Onzole, Prakasam District. At the Field level, the JKWS has been taking main responsibility towards implementing the Casuarina Community Clonal /Hybrid Seedling Plantation programme in the year 2012-13. Earlier days, the casuarina grower farmers consistently planting 4000 to 5000 numbers of casuarina plants in one acre. These plants are available at local nurseries & near by at their hamlets. Through this system more causalities happened and growth is very low because they planting very short distance from plant to plant. Due to that reasons, this year (2012-13), we have promoting the new plantation system under the guidance of MSK/Social Forestry Team. After the series of discussions & exposures at clonal plantations, the casuarina grower farmers were accepted for planting the 2000 numbers of clonals in one acre. Even though, they doubted how we will farm with 2000 numbers of clones and earlier they don’t have seen any casuarina clonal system plantations.

During 2012-13, Mandal Wise Casuarina Clonal/Hybrid Seedling Plantations Details:


         The CASUARINA SEEDLING PLANTATION programme has been implementing by the Jana Kalyan Welfare Society since April 2010. It is proposed to complete plantation of Casuarina in 5500 acers in 8 mandals in Narsipatnam division of Visakhapatnam district. The MSK-SF Team decided to provide loan (without interest) Rs.1500/- per acre to Casuarina grower farmers at above said area. The beneficiary selection and collection of application and documentation is as same at other two districts. Visakhapatnam District has a LARGE POTENTIAL for the plantation of casuarina. A large part of the district is drought prone and the soil is sandy and not suitable for paddy and other food crops. The farmers were also poor, small and marginalized and could not invest money for food and commercial crops. The Janakalyan Welfare Society has been implementing Casuarina Plantation programme at Narsipatnam Division in Visakhapatnam District since 2009-10 with the support of ITC/MSK-Social Forestry Programme. In Narsipatnam division soil is very suitable for Casuarina plantation that’s why 60% of the farmers depending on this. The farmers belong this area has been adopting this casuarina plantation because…

  • The Casuarina plantation is rain fed crop
  • No need water from bores and canals
  • Less expenditure
  • Casuarina Pulp demand is more
  • Survival rate is justifiable
  • Easy marketing facilities
  • Profit on this casuarina plantation is encouragable
  • Watershed is defined geographic area with a specific drainage point. All the precipitation received in this area moves along the slope and finally drains through the common point. Thus, there is definite natural relationship between the precipitation, topography & the run off. Further, there is an intricate and intimate relationship among the Natural resources like soil, water, vegetation and the human and animal population using the watershed. Watersheds are the basic sources of livelihood of the human and animal to meet their needs of fodder, fiber, fuel, timber etc. and maintaining a balanced eco-system is most vital for sustainability.


Tanks Rehabilitation & Catchment Treatment –East & Visakhapatnam District:

          In indigenous Soil and Water Conservation Programme, formation of farm ponds, nallabundas, field trench-cum-bundings and improvement of percolation tanks & desiltation of irrigation tanks (both and small) are given priority.

         The main purpose of this activity is to recharge the ground water, control soil erosion and promote fertility of the soil.


          Inadequate recharging of the aquifers, even during monsoon months due to low rainfall in area, results in wells getting dried up and the ground water level going down. To augment the ground water potential in the bore and open well, it is very much required to Thutipala & Ch. Yarravaram tanks, Makavarapalem Mandal, Visakha District and another at usirijonnal, Rampachodavaram Mandal.

FSC-FM Preparation:

         The training programme was organized for FSC (Forest Stewardship Counsel) Sangha leaders at NGGO Association building, Narsipatnam division, Visakhapatnam district held on 27th & 28th December 2012.

         Both the training programmes were facilitated by the Ms. Grishma, ITC, Hyderabad & Mr. Rajeshkumar Sahoo, Programme Officer, MSK-SF, Sri B. Nageswara Rao, PD, JKWS/MSK-SF and Mr. S. Srinivasa Rao, Project Leader, JKWS/MSK-SF.

         JKWS/MSK-SF and Mr. S. Srinivasa Rao, Project Leader, JKWS/MSK-SF.

         Training given to FSC sangha leaders who represent 116 sanghas of 9 mandals in Visakhapatnam district.

Points covered during the trainings at East & West Godavari districts:

  • Evidence of ownership of land before 1990. If the pattas are not available then the tax receipts from the MRO is also acceptable.
  • Any illegal logging should be reported to the NGO – JKWS
  • Consent form was explained to the farmers
  • There should be no forest disputes – Any farmer whose farm boundary is close to the forest should have a clear demarcation of where his land ends.
  • No land should be sub-leased from the other tribals
  • Explaining Indigenous people and their rights
  • Three agreements VS-Villagers, VS – ITC and ITC – RFA
  • Religious Sites, festivals and dates have been noted in the sangha registers
  • Hunting Laws – Hunting is prohibited in India
  • Training to the labors to be given on the precautions to be taken while felling in the plantation
  • Labors within village and outside village – Since the plantations are maintained by the small farmers, the labors are employed on a daily wage contract during the felling time. The labors employed are from the village as well as from nearby villages
  • It was decided that a medical aid box will be paid and maintained at the Sangha level
  • ncase of emergency the action to be taken – Calling 108
  • Incase of fire emergency – 101 to be dialed
  • Local clinics: 104, 108, HMRI Nos. to be displayed at the VS office
  • Grievance Procedure – The steps to be followed incase a farmer has any grievances
  • Case Study Social Impact – The farmers were asked to describe the way they spent the money from felling the plantations
  • Harvest Records – The VS has been told to maintain the harvest records whenever there is a felling activity going on in the village
  • Natural Fishing – Chemical fishing is illegal as the water resources get polluted
  • Water Resources Damage – The irrigation in Khammam mandal is mostly rain fed or dependent on ITC’s watershed program / government’s watershed programs
  • There is no child labor in the plantations
  • There is no wage rate discrimination due to gender
  • There are wildlife in the forests near the villages – the villagers have been told not to harm any wild animals
  • Right way to use pesticides – covering the hands and mouth while administering pesticides in the plantations
  • Harvesting tools and equipments – Axes and saws are used while felling the plantations
  • All the medicinal plants occurring in the plantations to be recorded and described in the VS registers
  • Any accidents in the plantation to be reported in the VS register / meetings
  • M&E Services – The community level workers have to be trained regarding the correct procedure of planting the clones and maintenance of the plants
  • VS working – VS leaders have to select one representative from the village who is going to be responsible in updating the sangha books


The Visakhapatnam teams of JKWS/MSK-SF are planned for regular meetings with FSC Sanghas towards conducting meetings with FSC Sanghas for creating awareness on


         The JKWS was organized one day orientation of Safety Training to harvesting groups at Mondikandi village, Golugonda mandal, Visakhapatnam district. In this, 2 harvesting groups with 34 persons were participated from Bennavaram & Mettapalem villages in Golugonda mandal. This training was facilitated by Mr. Kondareddy, Manager, Raw material, ITC-PSPD, Mr. Veerendranadh, PM, Mr. Rajeshkumar Sahoo, PO, MSK-SF and Mr. B. Nageswara Rao, PD, JKWS/MSK-SF. Mr. Harikrishna, PO MSK-SF & Mr. S. Srinivasa Rao, Project Leader, JKWS/MSK-SF and PC & Community Organizers were participated. We focused on harvesting procedure, how to cut wood bars, how to debarked, material used during harvest, FSC – FM concepts, First aid precautions and usage of medicines if any incident occurred during cutting wood bars. In this training, the JKWS/MSK-SF team provided 2 FIRST AID BOXES to 2 harvesting groups.


Targeted Intervention Project

Female Sex-workers: targeted Intervention Project- supported by APSACS,A.P. (Continuation project from,2008……)

APSACS /FSW/TI- Project Annual report for the period of 2012 to 2013

Janakalyan Welfare Society- Amalapuram.

Executive Summary:

         East Godavari District has a dubious distinction of having a large number of red-light areas like Peddapuram, Thatipaka, Amalapuram and Mandapeta. There are also a number of High Way Brothels as the National Highway No.5 and 214 are passing though our district. The problem of commercial sex workers is so high. Teaming with Commercial sex-workers the East Godavari District became a reservoir of HIV/AIDS. JKWS is working at Amalapuram for the last 7 ½ years addressing the issues of prevention of Child & human trafficking and HIV.AIDs. During our interventions we have identified and working with Vocset (Victims of Commercial Sexual exploitation being in trafficking) at know we are identifying 1000 FSWS at Amalapurram division and surrounding areas. At present we have been acquainted with 8 sites and 19 hot spots where commercial sexual workers are practicing their trade. Janakalyan Welfare society is MOU with APSACS Target Intervention Project since 2008 year. We are having four outreach workers, one counselor, one M&E, one Accountant, and Project Manager, project Director and also having1 Doctor at PPP clinic, supporting for the target intervention project. We are also having 15 peer educators to cover for1000 FSW’s.

Mandal Wise Population Coverage :




Name of Mandal


























































         This targeted intervention consists of 6 components. Behavior Change Communication (BCC) , Quality STD/RTI Care, Condom Promotion, Development of Community based organizations through community Mobilization Enabling Environment and Referral and linkages.

         The target group of PSH project of JKWS consists of 3 categories Street Based, Brothel Based, and Home Based. Majority of HRG in the group of Street based that is (628) 62.23% and home based sex workers (313) 31 % and, Brothel Based (68) 6.73 % sex workers.

Goal of the Project:

         The intervention goal is to halt and reverse the epidemic in Amalapuram division among 900 Sex workers by 2013.

Objectives laid out the programme :

  • Enhance the knowledge of the sex workers on HIV and sexual health
  • To improve treatment seeking behavior among sex workers,
  • To enhance condom usage among the sex workers
  • To create enabling environment among the sex workers in the project area.
  • Increasing involvement Community structures at all TI activities

Components of the TI programme :

         This targeted intervention uses all the six components to reduce the risk of HIV and reverse of the epidemic among Sex Workers

  • Behavior Change Communication (BCC)
  • Quality STI/RTI care
  • Condom promotion
  • Community mobilization
  • Enabling Environment
  • Referrals and linkages


Achievements of the Last one year work with Component Wise:

Behavior Change Communication:

  • Total no. of people intervened through BCC: 20301
  • Total no. of STD treatment: 130
  • Data of BCC sessions and HRG,s Coverage : 900

  • Sl.No






    HRG Coverage





    One – one session





    Group sessions





    No of FSW,s in Groups




    STD (Sexually Transmitted Disease)

             STD services are mainly channeled through referrals to the panel of doctors. The project has also network with government hospitals wherever it is possible. This would certainly help the project for working towards the sustainability as the project reaches the stage of community ownership. The project has also net worked with other doctors qualified and non – qualified for ensuring the availability of quality services to the targeted group even if they approach on their own. The project were ensured the 25% Clinic Attendance to refer to Govt. DSRC centers in that process we are initiated the process from Exiting facilities

    The table showing sexually transmitted infections:







    STI treatment for HRG















    Others ( PPP )









    Referrals System:

    • No. of persons referred to ICTC : 3481
    • No. of persons treated for ICTC : 1175
    • No. of persons found positives : 0
    • No. of persons treated for to Syphilis : 817
    • No. of Persons treated for Syphilis found positives : 4
    • No. of Sessions for providing Undergone Counseling to HRG for ANM/Counselor : 2892
    • No of new HRG,s idenfied in this Year : 23 Members
    • No. of persons Undergone Presumptive treatment : 13
    • No. of persons referred to Care and Support : 0
    • No. of persons referred to link to + ve net work : 0
    • Community Mobilization: As part of the TI They mobilize community strengthening process they develop Community based organization Called as Asha jothi Mahila Abudaya Sangam .450 HRG,s are enrolled in to CBO out of 900 . 50 % of Community members are directly involved in the CBO activities. In community level they Formed Community Structures like 6 Community committees are functioned in Intervention Areas to look for the CBO and TI Activities
    • Project Advisory Committee
    • Outreach Committee
    • Condom Committee
    • Clinic /Health Committee
    • DIC Committee
    • Crises /Advocacy Committee
    • Referrals and linkages


    Qualitative Achievements for the Acvied in the year:

    • Total Contract population: 900. But Ti reached the population 1009 .12% population are Additionally reached the Contract.
    • TI More focus on Outreach services totally 9884 regular Contracts Conducted in Outreach, 92 % reached the Out reach
    • 20301 BCC Sessions conducted from 1-1 sessions through the 900 population
    • No. of persons treated for to Syphilis : 817
    • Total 1471 BCC Group sessions conducted 7480 members are involved in the Group meetings an Average 8 times participated one HRG in Group meetings
    • No. of Sessions for providing Undergone Counseling to HRG for ANM/Counselor : 2892
    • Total Clinic Attendance for RMC in this year 3102 out of 900 HRG 4 times of RMC for Annam 86% of Achieved in Clinic referrals
    • Total Clinic referral Govt. facilities 25% mandatory refer the DSRC in this regard 17% Achieved the refer to DSRC out of 25% 13
    • 4 % STI cases treated for out of 3102 referrals ,130 STI cases are treated in this project period
    • Only HRG refer to RMC 2546 , 82 % are Archived for the RMC for HRG
    • Total Syphilis Treated for period 817 out of 1800 only 46% Achieved for the Syphilis testing’s. 437 syphilis tests are treated for Govt. facilities for one prick two tests out of 817.
    • Total Condom Demand for the TI 51094 for Month Based on CGA( Condom gap Analysis ) total distribution in this Year 559703 throughout reach 84% Condoms distributed for HRG only
    • Total Condom Distribution 25% Need to be sale For SM but Jkws TI in this period SM both male are female 44050 Condoms are Sold for HRG . Overall 44% SM are reached the out of 100%
    • Total Field wise Condom demonstrations Sessions are Conducted 2556 for the Outreach staff
    • 65 % reached the ICTC testing’s for HRG at 900 population Twice in year testing’s , 3481 times referred the HRG,s 1175 cases treated the project period
    • Total project wise 256 meetings conducted at various levels like Hot spot meetings, Review meetings , Stakeholders meetings ,health Camps and DIC meetings
    • Capacitated the CBO with Support of CARE, Swagathi
    • CBO own to run the Community development Programme with Support of Swagathi HLFPPT


    TI other Achievements:

    • NGO / CBO were more focus on SM for lack of Sufficient availability of Condoms in 6 months 26,250 are social marketing at project Area
    • CBO actively celebrating 3rd of March 2012 International Sex workers rights day celebrating at DIC to involving Amalapuram Bar association members and discuss their issues acts and Human rights and sexual health rights totally 106 members were to attend the programme CBO own to Raise the local Donations worth of Rs:2500/- to Distribute Nutrition 18 positives HRG in the project areas
    • March 8th CBO celebrate Women's day programme in TI office with support of TI this day to invite the political leaders in YSR party in Amalapuram they got speech from the rights of women
    • No. of persons treated for to Syphilis : 817
    • May 20th CANDLE MEMORIAL DAY CBO members and part of NGO to mobilise the Local Donations from YSR Congress party by the distribute the Nutrition positive HRG,s total 16 HRG are benefited the Progrmme , the evevent done on the Hot spot level
    • In 4th July APSACS-STRC conducted PE training programme for 4 days ,In the training programme CBO-NGO were invite the different Stake holders related to Programme like Bar association and Human rights forum members for the capacity building Peer education related to LAWS and Acts
    • In 15th of August CBO independently to organized 66th independence day celebrations to invite the MRO in the meeting .CBO members are submitted the memorandum for the house sites of HRG totally 30 Applications submitted in the meeting after meeting MRO to sponsored the meals to the every participants totally 100 Community members were participated in the meeting
    • Issued one House site
    • Bangle function 5th September 2012
    • Handled three crises situations
    • Community Mobilization: As part of the TI They mobilize community strengthening process they develop Community based organization Called as Asha jothi Mahila Abudaya Sangam .450 HRG,s are enrolled in to CBO out of 900 . 50 % of Community members are directly involved in the CBO activities. In community level they Formed Community Structures like 6 Community committees are functioned in Intervention Areas to look for the CBO and TI Activities
    • Project Advisory Committee
    • Outreach Committee
    • Condom Committee
    • Clinic /Health Committee
    • DIC Committee
    • Crises /Advocacy Committee
    • Referrals and linkages

    Activities Photos for 2012 April to 2013 March :

    Community Event Musical Chair
    Programme Manger interact
    With community members at Jkws TI office

    NACO Female Condom

    Candle rally for Delhi Gangue rape incident
    Candle light memorial

    Celebration of international Day-2012

    Celebration of HRG bangle function

    Celebration of international
    Sex workers rights day March 5th 2012

    Conducted folk media Campaign for Public place
    issues Honorable Sri.P.Viswarupe garu

    Addressing community

    PM internally Conduct Staff capacity building

    Staff Celebrate New Year wishes for people
    Trainings leaders of Amalapuram Constitutions










    CAIRN India

    Cairn Energy India’s Child Labour Project S. Yanam of East Godavari District

    A) Educational Support:

              Till now 75 youth were counseled and trained in trades in the trades of a) CBO b) Refrigiration and Air-conditioning c) Automobile maintenance and repairing d) Mobile repairing.

    The above trainings were job linked and after the training they were provided employement in firms like ‘Voltas’, ‘Hero Honda’ etc., JKWS developed linkages with GMR,Shamshabad, Hyderabad and ILFS,Vijayawada for providing trainings for the job linked courses.

    B) Supplementary Education for the school going children of S-Yanam.

              The objective of the programme is identifying the learning gaps of the children in their subjects and providing special coaching so as to compete with their counterparts.

    C) Computer Education and Spoken English for the youth of S-Yanam.

              A 15 machine computer lab was established for providing skills in computer education for the youth of S-Yanam. The computer center was provided technical support by the “NASSCOM Foundation” and it became a ‘Knowledge Center” providing information for the students, farmers and fisher-folk of the village. ‘Micro-soft also gave recognition to the computer center. Cyber world of Rajahmundry is providing technical support for the center. During the year 56 students completed Diplomo in Comoputer Education. With an objective of providing communication skills in English ‘JKWS’ running spoken English classes for the youth of S-Yanam. 60 students completed the course.

    Give India, CAF- Charity Aid Foundation

    Cairn Energy India’s Child Labour Project S. Yanam of East Godavari District

    D) Computer Education and Spoken English for the youth of S-Yanam.

    Rajahmundry of East Godavari District

              JKWS for the last five years associated with ‘Give India” for raising online donations for the below donation options.

    1. Nutritional support for the HIV infected children.
    2. Care and support for the old aged women.
    3. Nutritional and educational support for the vulnerable girl children.
    4. Providing Tricycle to the disabled.
    5. During the year 2012-13 the below support was provided according to the above options.


             Paryavaran Mitra - Paryavaran Mitra is an action-based programme for school students, focusing on Sustainability and Climate Change Education covering all the Government and aided schools of Andhra Pradesh (2011-12). The project is funded by Environmental Education in Schools of Andhra Pradesh (EESAP) in coordination with Department of Education and Sir Ratan Tata Trust (SRTT) (2000-2008). JKWS is one of partner NGO’s in the state to undertake the programme in E.G..Dist.,

    Swasakthi Tailoring Training Programme

    BACKGROUND: National Small Industries Corporation (NSIC) is a Government of India (GoI) initiative, under the Micro Small and Medium Enterprises (MSME). This women empowerment programme is called as “Swasakthi”, a tailoring training initiative for rural women. This is being implemented by JKWS at a total of six locations in the East Godavari District.
    The 12 locations are as follows:

    Sl. No.

    Name of the Village




    Rajahmundry Rural


    Satellite City

    Rajahmundry Rural



    Rajahmundry Rural


    S. Yanam


























    Objective of the programme:

    1. The objective of the programme is to provide vocational skills in tailoring to rural women.
    2. To make the women to seek their livelihood though the acquired skills.

    Selection Procedure of the trainees:

    1. The trainees should belong to BPL families,
    2. They should be below 30 years
    3. Priority was given to SC, S.T and B.C, some little percentage of OCs was also given training considering their low financial status.


              JKWS had been organizing social and human resources in some of the most remote and backward areas ever since its inception, for the up gradation of their standard of living. Through this project Swasakthi, it had developed 6 training centers in East Godavari District.

             At each of these locations, there are 2 trainers, a supervisor and 20 women beneficiaries. All of these divisions are coordinated centrally, from the registered office at Mallayyapeta, for budgeting, provision of training materials, procurement of tools and equipments etc. The activities at the central level they conduct include the following:

    1. Before starting the programme an initial survey has been conducted to identify the trainee beneficiaries.
    2. Initial meetings were conduced in the 6 specified locations to identify the skill sets area in which they have to conduct training centres.

    Methods of training:

              A training module with all the details in training is prepared and printed to the availability of the trainees as a module. “The Andhra Machine Agency” Rajahmundry is selected to provide the tailoring machines. It took a week for the delivery of the machines to the respective centers. During the week time the below fundamentals in stitching was provided by the respective trainees to the beneficiary trainees.

    1) Types of Stitching;

    • Temporary stitching, button stitching, button hole stitching and stitching hooks
    • Even basting,
    • Uneven basting,
    • Zig zag basting.

    2) Thread Marks:

    3) Permanent Stitching:

    • a) Hemming, Slip hem, Narrow Hem, Blind Hem, Rold Hem, Circular Hem, Sarjoo, Back Switch, button hole, hook eye, press button etc.,


    4) Cutting the cloth:

             II. Measuring the cloth: It involves skills called pattern draft by tracing, marking and cutting the cloth.

             In the remaining days the trainees learned to cut and stitch the below types of dresses. Starting from stitching hand kerchiefs and children model dresses the trainees were taught more than 22 types of below dress types including 4 types of embroidery works.

    1. cut drawers and Zubbas and gowns for children,
    2. Dress petty coats, two types of frocks (umbrella and plain), 3 types of skirts
    3. Two types of Pillow covers ( frills and plain)
    4. Full blouse cutting and stitching
    5. Cutting and stitching Punjabi frocks
    6. Sari petty coats and stitching of blouses.

    Practice on the tailoring Machines:

             Universally accepted single needle law stitch machine make of “Usha Sewing Machine Company” was provided to each and every women beneficiary. With an intensive 26 days training in stitching was provided to the trainees. With this training NSIC-JKWS provided all the basic fundaments in tailoring training.

    Handing over the machines:

             On the last day of the training programme “ Machine distribution function was arranged by JKWS at all the six centers in the district by inviting some dignitaries except political leaders was organized and the machines were distributed to each of the trainees on 27 and 28th of Feb,13. In total 120 tailoring machines were distributed to the trainee beneficiaries.

    1) Indupalli village

             Janakalyan welfare society conducted tailoring training programme successfully at six rural and remote villages during 29th January, 2013 to 27th February, 2013 for improves women empowerment and livelihood of rural unemployed and poor women. JKWS identified poor and unemployed women at the villages. In the closing programme of the “Swasakthi” tailoring training at Indupalli village, Mrs.V Santhamani MPDO (Mandal Parishath Development Officer) was invited as guest and she gave an inspiring massage to the trainees. She appreciated NSIC and JKWS to conduct women development programmes and various training programmes to women empowerment. JKWS gave Usha sewing Machine to all trainees by the MPDO’s hands. 20 women were directly benefited in Indupalli village through this “Swashkthi” tailoring training programme. JKWS secretary Mr. B Nageswara rao, Project Manager Mr.G.Srinu, counselor Mrs. K Santhakumari, villagers Mr. Bonthu Ramachandra Rao, Mrs.Janshi, Mr.Kadiyam Subhramanyam participated in the closing programme.

    2) Bandaru lanka village

             Bandaru lanka village special officer Mr. Nakka Chitti Babu participated as gust of honor in the closing programme of Swasakthi tailoring training programme. It was conducted by JKWS on Wednesday, 27th February, 2013. The training duration was 29th January, 2013 to 27th February, 2013. Mr. Nakka Chitti Babu thanked to NSIC and JKWS to gave training to his respected village. JKWS gave 20 Usha Sewing Machine to the trainees by his hands. Ex. ZPTC Mr. Chintha Shenkar rao, retired ADA Mr. BVN Malleswara rao, Project Manager Mr. G Srinu, counselor Mrs. K Santhakumari, ORW T Durga Bhavani, Trainers Jyothana, Mahalakshmi, Govt. School Head Master Mr. N Satyanarayana were participated in the closing programme of Swasakthi tailoring training programme conducted by JKWS in Bandaru lanka village.

    Dowleswaram village

             JKWS conducted as a part of valedictory programme Swasakthi tailoring training. Andhra Bank (Rural Development) Managing Director Mr. Mancham Subrahmanyam was invited as gust of honor. MPTC Dowleswaram Mr. Nala Ramesh, 19th word member Mr. Shivaji and local school head master were participated in the programme. Mr. Mancham Subrahmanyam said that JKWS is organizing many of the social welfare activities very effectively. He explained the benefits of the tailoring. He said that it is very useful to unemployed women to get livelihood. They can earn some money through the tailoring and he suggested them to form one tailoring unit. He gave a word to JKWS that he support to JKWS at any programme related to his concern. Finely Usha Sewing Machines were handover to the 20 trainees by the guests of the honor.


    Kolamuru village

              The valedictory function of “Swasakthi” tailoring training project at Kolamuru village was held on 27th February, 2013. In the kolamuru village 20 unemployed and poor women were identified by the JKWS through conducted survey. 20 women were enthusiastically learned tailoring and they were all utilizing the benefit provided by NSIC. The valedictory occasion grandly held by the guest of honors, JKWS Staff, trainees and villagers. Mrs. Sarada Sampath Kumari Project Director of ICDS participated. JKWS Secretary Mr. B Nageswarao participated. Mrs. Sat rada Sampath Kumari expressed her interest on the tailoring training and she requested to JKWS for conduct some more training programmes. She explained that benefits of the tailoring. She suggested to them to collect the dress making orders form various readymade shops located Rajahmundry and other areas.


    Satillite City

              Mr. Mella Radha Madhav Human rights lead, as chef guest of the occasion for the tailoring machines distribution function held on 28th February, 2013. He thanked NSIC for providing tremendous opportunities for empowering women at rural areas. JKWS worked energetically and motivated the trainees for the training. He explained safety methods to the trainees at stitching. The 20 Usha Sewing Machines were distributed to the trainees.





              Mr. D.N Mukharji, Asst. Manager Cairn energy was participated in the valedictory function held at S.Yanam village on 28th February, 2013. JKWS staff, villagers and all trainees were participated in the closing programme. Mr.D.N.Mukharji suggested to the trainees to practice regularly so that they can improve their skills. He thanked NSIC and JKWS for providing the tailoring machines.He provided the tailoring machines to all the trainees. Finally JKWS staff thanked to all participants and closed the progaramme.



    Kotananduru Mandal.

             Kotananduru a small village and is Mandal head-quarters of Kotananduru. Sri.P.Ravi Kumar visited the centers and addressed the women and reminded them that 8th of March is International womens day and he thanked all the women and advised them to acquire skills so that they can live independently and support their families. He thanked the teachers for their keen interest in running the center efficiently and patiently. Sri.B.Nageswara Rao, the secretary of JKWS also explained in detail the objective of the training programme.




    Kottam,Kotananduru Mandal

              At Kottam the women celebrated ‘International women’s day’ and felicitated the zonal Manager, Sri.P.Ravikumar and the secretary Sri.B.Nageswara Rao. Sri.P.Ravi Kumar advised the women trainees to acquire stitching skills so as to support their families. He distributed the tailoring machines to the women trainees. Mrs.Umameswari, the tailoring instructor of the center thanked Sri.P.Ravi Kumar, the Zonal Manager of NSIC for providing a good quality tailoring machines to the trainees




    Rowthulapudi, Rowthulapudi Mandal.

              At Rowthulapudi Tailoring Machines Distribution was arranged on the eve of the visit of Sir.P.Ravi Kumar, the Zonal Manager of NSIC. Journalists belongs to electronic and print media was attended the function. Sri.P.Ravi Kumar distributed the tailoring machines to the trainees. He also enquired the progress of the instruction at the center and satisfied with the same. He informed the media that the present project is CSR initiative of the NSIC, New Delhi. He added that they spent Rs.11,28,000/- for this training. The women thanked the initiatives of NSIC.

    Mulagapudi,Rowthulapudi Mandal

              At Mulagpudi the month long training programme coming to en end on 22nd march,2013. All the trainees celebrated the farewell programme on 22nd march, 2013. The coordinators of JKWS Sri.Md.Raffi and Sri.Appala Raju attended the programme. They thanked the teacher and trainees for making the programme successful and distributed the tailoring machines to each of the candidates.





    Koti, Korukonda Mandal

              The closing programme of the Swasakthi tailoring training programme was held at Koti village of Korukonda Mandal on 23rd March, 2013. All of the 20 trainees were participated actively and conveyed their regards to NSIC and JKWS. The coordinator of the JKWS Sri. Appala Raju attended the programme. He suggested them to start a garment unit. He asked the trainees about the resources of garment units and local ready made shops. The trainees were interested to establish garment unit and they need to support like NSIC. The coordinator distributed the machines to all 20 of the trainees and ended the programme successfully.



    Linkages Developed through the programme:

    1. Several linkages were developed for providing authorised certificates from Government Agency like Women finance corporation, Hyderabad. They visited our centres and gave their assurance to provide certificates which are useful for registering with Employment Exchange and applying individual and group loans with Banks.

    2. The respective MEOs and MDO’sof the mandals gave their offer to stitch the school uniforms for the children form 2013.

    Learn Without Fear Campaign

    Rajahmundry of East Godavari District

    Learn Without Fear:

    Venue:   Two divisions in Vizianagaram district,
    Date:   21st and 22nd May, 2012.
    Purpose:   Child Consultation on learn without fear
    No.of Children:   150 (Mixed group)

    Methods used:

              Participatory, Question answer method, group discussions, opinion collection, write-ups on their perceptions on few concepts.

             Janakalyan welfare Society conducted the divisional level child consultation campaign on “Learn without Fear” with the assistance of NEED Organization at two divisions of vizianagaram district one is vizianagaram division and other one is Parvathipuram division on 21st and 22nd May, 2012.

             The participants of the campaign were Rajeev Vidya Mission Project Coordinator Mr. K.Venkataramana; Mr. Raghu, NYK Coordinator, Mr. Suryanarayana; NSS Coordinator. Mr. S.AppalaRaju , Mr.NagaGanapathi and children, parents, teachers and staff of NEED Organization etc.

             Sri. Appala raju co-ordinator of JKWS explained in detail the objectives of the program by welcoming the guests of honor. Sri.Venugopal, director of Need VO introduced the guests of the honor to the participants. After introduction the PO of SSA Mr. K.Venkataramana spoke about the concept of learn without fear as an enthusiastic concept and it needs to create awareness to all of the teachers, parents, children, community leaders, all line deportments, education deportments and NGOs. He reiterated that in the objectives of SSA also clearly indicates and stresses the need for LWF. Keeping in mind the Art 17 and Art 31 were included. He states that SSA will safeguard the rights of the children.

             Later NYK Coordinator briefly convoyed the importance of the childhood and its sensitivity. He told that the most important stage in human life is childhood stage only. So we should protect them and he said that the nongovernmental organizations are tacking key role to protect the children. Later NSS Coordinator said Right to education Act provides education facilities for children to learn education without any restrictions. Small games were conducted by children for effective participation and children followed by narration of an interesting story where children have to think about and have to discuss their perceptions.

             Later the discussion goes on giving them insight into the words hearing and listening, differences in their meaning and the importance of listening in classrooms. Children shared their views on their class room experiences. Than collected the personal experiences of children which type of punishments they were faced in their early year days. Many of the children were shared their experiences and views of them. Later focused on the issue of punishments, explained the meanings for corporal punishments, bullying and sexual abuse and cited the few happenings in some other places, and plan India’s efforts towards preventing violence free schools, in a way to protect children rights. Children started ventilating their feelings with little bit hesitation.

             Later asked them to form as groups and write their experiences on charts after discussing and present it. Than formed five groups and the groups were allotted different topics such as types of punishments, children’s views on punishments, bullying, education and teachers, parents and discipline the reasons according to you for imposing punishments. After discussing among themselves and present it. Each group sat separately and prepared their experiences and views on charts later presented themselves.

    Types of punishments:

              The children did group exercise and write 31 types of punishments on charts which were they faced in their life. Some of the bellow types of punishments are conveyed by child group one.

    • Hitting with stick
    • Hitting with scale
    • Hitting with hand
    • Bondam
    • Scolding
    • Standing with one leg.
    • Running around the play ground
    • Not catering food
    • Standing in the sun without shirt
    • Sending out of class room and bench
    • Hits on knuckles
    • Standing with knees on stones
    • Threatening
    • Bullying
    • Pinching the ears

    Children’s Views on Punishments:

    • When the children were punished they feels like stop the education,
    • Punishments correct their misbehavior.
    • Punishments are there in every school and home.
    • Children should never be punished.
    • Stop the education
    • Escape from school and teacher.
    • Fall in depression
    • Felt like their freedom curtail

    Schools, Education and Teachers:

    • Available reading books and play kits.
    • Schools should locate at peaceful locations.
    • Education should create employment opportunities.
    • Teacher should maintain friendly relationship with children.
    • Teachers should teach us without punishments.
    • Teachers should not show any partiality among children.
    • Teachers should not scold or hit whenever children score less marks
    • Teachers should spend more time with children till they understand the lessons.
    • Teachers should treat the children as their own children.
    • Teachers should explain the lessons through stories for proper understanding.

    Senior student’s bullying:

    • Take the bags and books
    • Hit on head
    • Tear the books and bags
    • Eve teasing
    • Make noise

    Parents and Teachers views:

    • Discipline is a primary requisite to everybody whether Student, Teacher or Parent
    • No corporal punishments in government schools
    • Parents and teachers should aware about rights of the children
    • Section 17th of RTE says protect from corporal punishments
    • Discipline teaches us to live and behave properly.
    • if we live with discipline then others also learn it from us.

              Conclusions: children groups, teachers groups, parents groups and NGOs participated very enthusiastically to the program and they showed very much interest in the concept and asked us to visit again. They appreciated the efforts of Plan India and Janakalyan Welfare Society in bringing the issue and creating awareness in rights of the children and how to protect themselves from the violence. They said it is new experience to us and we are now aware of our right to report whenever there is any violence occurred in any form.

    BIAAG Combating Child Labor Project

    Types of punishments:

              East Godavari district in general, has high incidence of children having to work. Poverty is the main reason. Children are forced to share their family food security responsibility along with the adult family members. This has damaging results as these families continue to be trapped in a downward curved of poverty.

              Keeping this situation in view, JKWS has undertaken and implementing Combating Child Labor Project in 60 slums/villages in Rajahmundry Urban and Rural Mandals in East Godavari District in 2011-12. There is a special focus on Girls who are dropped out from schools and who are engaged in work especially in shops and commercial establishments.

              JKWS has conducted enumeration in the selected 60 operational areas for situation analysis and to find out the children who are dropped out from schools and children engaged in different kinds of work. We have identified 1564 children who are either dropped out or working out of which 846 are girls (54%). We are in the process of program implementation for this project.

    Objectives of the project:

    • To increase by 100% from the current situation, of girls in the age group of 6-14 year category who are removed from child labor.
    • To ensure effective implementation of policies / schemes & laws to curb Child Labor through Child cantered Community vigilance
    • Reducing vulnerability of Identified Girls
    • To Strengthen Communities, Children groups & Civil Societies organizations at the state & national level to lobby for designing appropriate Structures , improve delivery system & bring necessary policy directives for Accountability
    • To develop an Enabling environment with Law enforcement agencies & private players in Addressing Child labor.
    • To elevate 50% of the children in our project areas from child labor and mainstream them.
    • To provide vocational and skill trainings to the child labor.
    • Vocational Trainings for adolescent girls and boys


    JKWS has proposed different activities to fulfill the objective

    Bank Details

    Janakalyan Welfare Society is registered under 6(1) foreign Contribution Regulation Act of 1976 with registration No.010170089, dated 9-06-1992. The Authorized Bank is Axis Bank, T.Nagar with S.B.A.C.No:911010043349041,Rajahmundry-1 to receive foreign donations exclusively.